BODY AND SOUL. THE ROLLS-ROYCE WRAITH, 1938.
The market for luxury cars has always been small (as well as perfectly formed, of course). But, as the 1930s got into their stride, the niche manufacturers in these rarefied climes were forced to engage with the same forces of progress as their larger industry-mates. Bespoke handcrafted models were being faced down by modern, volume-produced adversaries, and only by embracing change could they rise to the challenge. Cue the Rolls-Royce Wraith of 1938, which heralded a raft of striking new features designed to bring it into line with the zeitgeist. The Wraith celebrates its 80th birthday in 2018. » read more